Mike Butcher: How To Deal With The Tech Press - Video from Build 06
At our Build 06 event in Mallorca, TechCrunch EU Editor Mike Butcher gave an excellent talk on how to talk to the press – and with pretty hilarious examples, how not to talk to the press (or to anyone, really).
The key take-aways for startups:
1) Startups shouldn’t think in terms of PR. Startups should think in terms of news. News is different, interesting and uncommon. Be a purple cow.
2) Be a great contact. Keep the interested parties informed and involved.
3) Press likes founders, not marketing people. This is natural: the founders tell the human story of the startup and represent the drive behind the company.
4) Be human. Even though it is the tech press, the readers are human, we are human and so are you (at least after a captcha you are). Present your case in a human way and take into account that the journalists are human, too.
Watch the 15 minute video for more. Mike has seen more tech startups and more pitches than most, writes for TechCrunch EU, and among other things, is also on the jury for HackNow, the coding contest for under-18s sponsored by HackFwd. If he looks hot, this is due to our finca having some A/C trouble at the time and not only due to the intensity of the event.
For more great videos from our Build events, see our video site Passion Meets Momentum.
