PR for Startups - Talk from Build 0.5
Celine Lazorthes, CEO and founder of Leetchi.com gave a presentation on the basics of PR for startups at HackFwd’s Build 0.5 event in Mallorca.
In this talk, Celine listed the best practices from her professional experience and the lessons she had learned about working with the press with her own startup, Leetchi.com. First, in the case of technical developers, you have to embrace your geekhood and capitalize that to the fullest. You, as the founder, represent the company to the point of being an incarnation of it, and around this position you create your own narrative. You have to create your story from the viewpoint of the user, ideally in a way that supports your own narrative. It is that story that can be picked up by the media.
In getting yourself known and making the necessary connections, make your goals clear. Know who you want to meet and focus on getting to them, and be ready to meet them. You have to be empathetic or at least opportunistic, Celine sums up.
In the Q&A Celine discusses the importance (or lack thereof) of the tech press compared to the mainstream. It is more useful to think in terms of the end user, the media they are exposed to and the kinds of stories that are picked up by those mainstream or niche media instead of the tech media, which just tends to be the first stop for many startups.
You can watch more presentations from our Build Events at Passion Meets Momentum.
